Megan J. McIntosh

Ph.D. student in Marketing

Telephone: (802)238-2811
Email: meganm@som.umass.edu
Office:

MKTG 410 Syllabus (pdf)

Bio

Megan is a Ph.D. candidate in Business Administration with a concentration in Marketing in the Isenberg School of Management at the University of Massachusetts at Amherst.

She received a BS in Business Administration, with a concentration in Marketing, and an MBA from the University of Vermont.

Her more specific research interests include environmental behavior and related decision making, and the antecedents to and consequences of pro-social consumer choice. She is currently working on her dissertation, which focuses on the determinants of environmentally friendly consumer choices. She has taught Consumer Behavior at the University of Massachusetts at Amherst and is teaching Introductory Marketing online for Champlain College in Vermont.

Additional Information

Between degrees, Megan worked in event management, public relations, and, most recently, direct mail catalog management. Her interests outside of school are a mix of old and new. A competitive alpine skier for more than a decade, Megan still enjoys spending time outside during the winter. In addition to skiing, she now enjoys ice climbing, telemark skiing, and a decent game of pond hockey.

When there isn’t snow on the ground (and sometimes when there is!), Megan spends her time mountain biking, running, white water kayaking. She also volunteers (with her Golden Retriever, Barley) for Intermountain Pet Therapy, taking Barley to local children’s hospitals. She is currently living in Salt Lake City, Utah, while her fiancé completes a fellowship in hand surgery.

Selected Publications:
McIntosh, Megan J. and George Milne, “Stowe Mountain Resort’s Triple A’s Program: The Case for Safety,” Association for Marketing and Health Care Research Conference, (March 2006) Breckenridge, CO. Winner: Best Student Authored Paper

McIntosh, Megan J. and George Milne, “Cultural Impact on Adherence to Safety Programs,” Association for Marketing and Health Care Research Conference (March 2005), Lake Tahoe, CA.

McIntosh, Megan J., “Personality Typology and Thinking Styles: Their Role in Framing and Prospect Theory,” Association for Consumer Research Conference, (October 2004) Portland, Oregon.

Iyer, Easwar and Megan J. McIntosh, “Faming, Estimated Impact & Salience: How Consumers Process Information,” Marketing Management and Public Policy Conference, (May 2004) Salt Lake City, Utah.

Research in Progress:
DISSERTATION: “Determinants of Environmentally Conscious Consumer Behaviors: An Analysis of Consumer Environmentalism and the Marketplace for Environmentally Friendly Goods”

McIntosh, Megan J., Barbara McIntosh, and Mary Val Palumbo “Marketing the Profession:
How Health Care Organizations can Improve Retention in their Nursing Workforce,” (manuscript in progress).

McIntosh, Megan J., “Personality Typology and Thinking Styles: Their Role in Framing and Prospect Theory,” (manuscript in progress).