Cory Cromer

Ph.D. student in Marketing

Email: cromer@som.umass.edu
Syllabus: SOM 491I

Bio

Cory Cromer worked in biotechnology industry before coming back for my his doctoral work. Most of his positions dealt with product management. In 11 years, he was a part of over 23 new product launches. He reports that getting to see a product go from an idea to being sold worldwide has always sparked his passion for innovation.

Cory states that he always knew that he would get a Ph.D. He states, “I hope to be able to research my areas of interest; innovation, new product development, knowledge management. In addition, I hope to be able to bring both an academic and practitioner’s point of view to the classroom.”

Cory reports that he has been extremely fortunate to work with Professor George Milne. “From being a friend when dealing with life changes, to giving me an opportunity from my first day to be a part of a real research project, he epitomizes the spirit of the program.”