Doctoral Programs Student Directory
Mujde Yuksel

Mujde Yuksel

Ph.D. Candidate in Sport Management 


Office: SOM 011

Office Telephone: 413-548-0958 


View CV (pdf)



M.B.A., Sport Management, Bahcesehir University, Istanbul, 2010

B.B.A., Marketing, Marmara University, Istanbul, 2007

Research/Teaching Interests:

Consumer Empowerment

Social Influence & Consumer Behavior

Communal, Sport, Digital, & Experiential Consumption

Consumer Behavior

Sport, Digital, & International Marketing

Marketing Strategy

Marketing Research & Methods



Yuksel, Mujde and George R. Milne (2013), "An Exploration of Fantasy Football Consumption as a Technological Playground of Consumer Empowerment and Social Interactions," in 2013 Academy of Marketing Science Annual Conference Proceedings: Ideas in Marketing (33), Leyland Pitt and Constantine Katsikeas, eds., Monterey, CA: Academy of Marketing Science (abstract published).

Yuksel, Mujde, George R. Milne, and Mark McDonald (2013), "Fantasy Football: A Model for the Metamorphosis of Traditional Consumer Experiences Through Sociotechnical Consumption," in 2013 AMA Winter Marketing Educators' Proceedings: Challenging the Bounds of Marketing Thought, (24), Jim Burroughs and Aric Rindfleisch, eds., Las Vegas, NE: American Marketing Association, 407-408 (abstract published).

Yuksel, Mujde, Ryan Spalding, and Mark A. McDonald (2013), "Differences in Evaluation of Endorsement Deals: Analytic vs. Holistic Thinking," at 2013 North American Society for Sport Management Conference, Austin, TX.

Yuksel, Mujde (2012), "Befriending Sport Celebrities Through Mediated Relationships: Parasocial Interactions and Relationships with Athletes in Social Media," at 2012 AMA Summer Marketing Educators' Conference, Las Vegas, NV.

Yuksel, Mujde (2012), "A Metamorphosis of Fandom: Is Fantasy Football Creating Conflict Between Fantasy Teams and Actual NFL Teams Through Co-creation Opportunities?," at 2012 North American Society for Sport Management Conference, Seattle, WA.



Honors and Awards:

AMS Annual Conference Doctoral Student Travel Grant, 2013
NCAA Graduate Student Research Grant, 2012
Awarded $7,500 competitive research grant for research on student-athlete social media accounts
M.B.A. Scholarship, Bahcesehir University, 2009-2010
Awarded for being a member of the Turkish women's national basketball team


Professional Honors and Awards

15th Mediterranean Games Women's Basketball Champion, 2005
FIBA EuroCup Women Finalist, 2005
Women's Basketball Turkey Cup Champion, 2004, 2005 
U20 European Championship Women 2004 Semi-Finalist, 2004
FIBA EuroCup Women Semi-Finalist, 2004
Turkey Women's Basketball President Cup Champion, 2004
Turkey Women's Basketball League Champion, 2004

Professional and  Academic Memberships:

Member of the Organizing Committee, The International Congress on Sports Economics and Management, Izmir, Turkey, 2011
Member, Association For Consumer Research
Member, Academy of Marketing Science
Member, American Marketing Association
Member, North American Society for Sport Management
Treasurer, Isenberg Doctoral Interdisciplinary Association

Previous Employment/Industry Experience:

2009-2010, Sponsorships Coordinator, 2010 FIBA World Championship Local Organizing Committee, Turkish Basketball Federation
2008-2009, Professional Basketball Player and Team Captain, Besiktas JK, Istanbul
2006-2008, Professional Basketball Player, Mersin BSB Sports Club, Mersin
2005-2006, Professional Basketball Player, Besiktas JK, Istanbul
2003-2005, Professional Basketball Player, Fenerbahce Sports Club, Istanbul
1999-2003, Professional Basketball Player, Migros Sports Club, Istanbul