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Mujde Yuksel
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Education:M.B.A., Sport Management, Bahcesehir University, Istanbul, 2010 B.A., Business Administration (Marketing), Marmara University, Istanbul, 2007 |
Research/Teaching Interests:Consumer Behavior Consumer Culture Theory Sport Consumption Technology Consumption New Media Communications Decision Theory/Heuristics |
Previous Employment/Industry Experience:
2009-2010, Sponsorships Coordinator, 2010 FIBA World Championship Local Organizing Committee, Turkish Basketball Federation
2008-2009, Professional Basketball Player and Team Captain, Besiktas JK, Istanbul
2006-2008, Professional Basketball Player, Mersin BSB Sports Club, Mersin
2005-2006, Professional Basketball Player, Besiktas JK, Istanbul
2003-2005, Professional Basketball Player, Fenerbahce Sports Club, Istanbul
1999-2003, Professional Basketball Player, Migros Sports Club, Istanbul
Publications and Presentations:
Yuksel, M. (2010). A General View of the Brand Image Concept in Sport Organizations (Master's thesis). Bahcesehir University, Istanbul, Turkey.
"Befriending Sport Celebrities Through Mediated Relationships: Parasocial Interactions and Relationships with Athletes in Social Media," 2012 Summer Marketing Educators' Conference, Chicago, IL.
"A Metamorphosis of Fandom: Is Fantasy Football Creating Conflict Between Fantasy Teams and Actual NFL Teams Through Co-creation Opportunities?," 2012 North American Society for Sport Management, (with George R. Milne and Mark McDonald), Seattle, WA.
"Sponsorships Coordination," 2011 Sport Event Management Workshop for Organizing Committee of Universiade 2013, (with William Gillespie), Kazan, Russia.
Awards/Recognition Received:
Superior Accomplishment Award as a Student-athlete, Kadikoy Anatolian High School, 2000
M.B.A. Scholarship, Bahcesehir University, 2009-2010
Class Valedictorian, M.B.A., Sport Management, Bahcesehir University, 2010
As a Player of Fenerbahce Sports Club:
Turkey Women's Basketball President Cup Champion 2004)
Women's Basketball Turkey Cup Champion (2004, 2005)
Turkey Women's Basketball League Champion (2003-2004 Season)
FIBA EuroCup Women Semi-finalist (2004)
FIBA EuroCup Women Finalist (2005)
As a Player of Turkey Women's National Basketball Team (in 96 competitions):
U20 European Championship Women 2004 Semi-finalist (2004)
15th Mediterranean Games Women's Basketball Champion (2005)
Professional/Academic Activities:
Member, American Marketing Association (2012-present)
Member, North American Society for Sport Management (2012-present)
Treasurer, Isenberg Doctoral Interdisciplinary Association (2012-present)
Member of the Organizing Committee, 2011 The International Congress on Sports Economics and Management, Izmir, Turkey
