Doctoral Programs Student Directory

Jakeun Koo

Ph.D. Student in Sport Management

 

Email: jakeun@som.umass.edu

Office: SOM 011

 

View CV (pdf)

 

 

 


Education:

M.A., Advertising, Journalism & Communications, University of Florida, 2010

B.S., Law, Kyunghee University, Korea, 2008

Research/Teaching Interests:

Sports Marketing

Athlete Endorsement

Sponsorship

Marketing Communications

 



Presentations:

Koo, Jakeun, Chungyeol Lee, and Younghan Lee (2013), "The Effects of Celebrity Athlete Endorsement on Attitudes and Purchase Intentions: The Interaction Effect between Athlete Endorser-product Congruence and Endorser Credibility," at 2013 North American Society for Sport Management Conference, Austin, TX.

Lee, Chungyeol, Jakeun Koo, and Younghan Lee (2013), "Understanding the Relationship Between Volunteers' Social Media Interaction, Team Member Exchange, and Organizational Citizenship Behavior in a Community Sporting Event," at 2013 North American Society for Sport Management Conference, Austin, TX.

Professional and Academic Memberships:

Member, North American Society for Sport Management (2013-present)

Previous Employment:

The Nielsen Company, Consumer Research Service Department
Universal Mccann, Media Planning