Ph.D. Student in Sport Management
Office: SOM 011
M.A., Advertising, Journalism & Communications, University of Florida, 2010
B.S., Law, Kyunghee University, Korea, 2008
Presentations:Koo, Jakeun, Chungyeol Lee, and Younghan Lee (2013), "The Effects of Celebrity Athlete Endorsement on Attitudes and Purchase Intentions: The Interaction Effect between Athlete Endorser-product Congruence and Endorser Credibility," at 2013 North American Society for Sport Management Conference, Austin, TX.
Lee, Chungyeol, Jakeun Koo, and Younghan Lee (2013), "Understanding the Relationship Between Volunteers' Social Media Interaction, Team Member Exchange, and Organizational Citizenship Behavior in a Community Sporting Event," at 2013 North American Society for Sport Management Conference, Austin, TX.
Professional and Academic Memberships:Member, North American Society for Sport Management (2013-present)
Previous Employment:The Nielsen Company, Consumer Research Service Department
Universal Mccann, Media Planning