Doctoral Programs Student Directory

Chungyeol Lee

Ph.D. Student in Sport Management 

 

Email: chungyeo@som.umass.edu 

Office: SOM 011

 

View CV (pdf)

 

 


Education:

M.S., Marketing, Yonsei University, South Korea, 2011
B.S., Business Administration, Yonsei University, South Korea, 2009

              Research/Teaching Interests:



 

Publications:

Book chapter 'Sports marketing in Asia' (Co-author Professor D.R. Chang). 2010. Marketing im Sport: Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing


In progress- Book chapter 'Sports marketing in Asia' (Co-author Professor D.R. Chang). International Sports Marketing - Principles and Perspectives

 

Presentations:

Lee, Chungyeol, Jakeun Koo, and Younghan Lee (2013), "Understanding the Relationship Between Volunteers' Social Media Interaction, Team Member Exchange, and Organizational Citizenship Behavior in a Community Sporting Event," at 2013 North American Society for Sport
Management Conference, Austin, TX.

Koo, Jakeun, Chungyeol Lee, and Younghan Lee (2013), "The Effects of Celebrity Athlete Endorsement on Attitudes and Purchase Intentions: The Interaction Effect between Athlete Endorser-product Congruence and Endorser Credibility," at 2013 North American Society for Sport Management Conference, Austin, TX.