Ph.D. Candidate in Marketing
Office: SOM 224
Phone: (413) 545-5686
M.B.A., University of Massachusetts Amherst, 2009
B.A., Business Administration and Journalism & Mass Communications, American University in Bulgaria, 2004
Consumer Decision Making
Introduction to Marketing
Andonova, Yana, Elizabeth Gelfand Miller, and William D. Diamond (2013), "The Relationships among Self-Brand Congruence, Brand Attachment, Customer Engagement, and Brand Loyalty," presented at the Academy of Marketing Science Annual Conference, May 15-18 in Monterey, CA.
Andonova, Yana (2012), "The Role of Intrinsic Motivations in Generating Customer Engagement, " presented at the Direct Marketing Educational Foundation (DMEF) Conference, October 12-13 in Las Vegas, NV.
Debevec, Kathleen, Yana Andonova, and Elizabeth Gelfand Miller (2012), "Is That Healthy? The Influence of Information Type and Location on Nutritional Information Processing," presented at the Association for Consumer Research Annual Conference, October 4-6 in Vancouver, Canada.
Andonova, Yana and Kunal Swani (2011), "Helping Managers Avoid Privacy Mishaps: A Re-Examination of Marketer-Caused Consumer Privacy Harms ," presented at the Direct Marketing Educational Foundation (DMEF) conference, October 1-2 in Boston, MA.
Honors and Awards:
2012 Isenberg School of Management, Marketing Department, Hardy Award
2007-2009 Isenberg School of Management MBA assistantship and tuition waiver
2004 Marketplace Global Competition, 3rd place in Strategic Marketing (team award)
2000 American University in Bulgaria, Amylum Distinguished Scholarship
Professional and Academic Memberships:
American Marketing Association
Association for Consumer Research
Academy of Marketing Science
University of Massachusetts Amherst, Finance Intern/Assistant, Housing and Residence Life Dept., 2007 - 2009
SPARKY Bulgaria AD, Financial Controller, 2006-2007