Spencer Ross, Ph.D.
Office Telephone: 413-274-4227
Personal Web Site: http://www.srossmktg.com
Office: SOM 224
M.B.A., St. John's University, 2008
B.A., McGill University, 2004
Transformative Consumer Research
Prosocial Consumer Behaviors
Social Desirability Bias
The Equity Exchange Theory of Marketing
Chair: George R. Milne
Committee Members: Easwar S. Iyer, Lisa A. Keller, Elizabeth G. Miller
In order to satisfy consumers' needs and wants, marketers present consumers with choices of goods and services through a series of exchanges represented by the marketplace. Exchange theory (Bagozzi 1974; 1975), a central theory to marketing research, has long sought to explain how consumers and business engage in marketplace exchange. Although some marketing exchanges are inequitable, others demonstrate higher levels of equity in fulfilling needs and wants. Little research demonstrates how distributive justice plays a vital role in determining how equity (Adams 1963; 1965; Huseman, Hatfield, and Miles 1987) is distributed and perceived in marketing exchange. Therefore, this two-essay dissertation serves two purposes: 1) to present a framework of equity exchange that explains ethical consumption; and, 2) to explain how personality dispositions to equity exchange influence ethical consumption.
Bahl, Shalini, George R. Milne, and Spencer M. Ross (2012, conditionally accepted), "Mindfulness: A Long-term Solution for Mindless Eating by College Students," Journal of Public Policy and Marketing.
Wong, Nancy, L. J. Shrum, Farrah Arif, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie (2011, revision invited), "Reconceptualizing Materialism: Functions, Processes, and Consequences," Journal of Business Research.
Wong, Nancy, L. J. Shrum, Farrah Arif, Sunaina Chugani, Alexander Gunz, Tina M. Lowrey, Agnes Nairn, Mario Pandelaere, Spencer M. Ross, Ayalla Ruvio, Kristin Scott, and Jill Sundie (2011), "Rethinking Materialism: A Process View and Some Transformative Consumer Research Implications," Journal of Research for Consumers, 19, n.p.
Published Conference Proceedings
Ross, Spencer M. (2012), "Whither Simplicity? An Exploratory Study of the Antecedents of Voluntary Simplicity," in 2012 Academy of Marketing Science Annual Conference Proceedings, Barry J. Babin, Adilson Borges, and Eli Jones, eds., Ruston, LA: Academy of Marketing Science.
Ross, Spencer M. (2011), "Egoism and the Everyday Consumer: Developing a New Theory on Prosocial Behaviors in Consumption Contexts," in 2011 AMA Educators' Proceedings: Delivering Value in Turbulent Times, 22, Stephanie M. Noble and Charles H. Noble, eds., Chicago, IL: American Marketing Association, 165-172.
Refereed Conference Presentations
Ross, Spencer M. (2012), "Whither Simplicity? An Exploratory Study of the Antecedents of Voluntary Simplicity," paper presented at Academy of Marketing Science Annual Conference, May 15-20, 2012 in New Orleans, Louisiana.
Bahl, Shalini, George R. Milne, and Spencer M. Ross (2012), "The Role of Mindfulness in Explaining College Student Lifestyle Choices," paper presented at Association for Marketing and Health Care Research Conference, February 29-March 3, 2012 in Park City, Utah.
Ross, Spencer M. (2011), "Egoism and the Everyday Consumer: Developing a New Theory on Prosocial Behaviors in Consumption Contexts," competitive paper presented at the AMA Summer Marketing Educators' Conference, August 4-7, 2011 in San Francisco, California.
Bahl, Shalini, George R. Milne, Spencer M. Ross, and Kwong Chan (2011), "The Impact of Mindfulness on Consumer Behaviors," poster presented at the AMA Marketing and Public Policy Conference, June 2-4, 2011 in Washington, D.C.
Honors and Awards
2012, AMA-Sheth Doctoral Consortium Fellow, University of Washington
2012, Academy of Marketing Science Travel Grant Winner
2011, Eugene M. Isenberg Fellowship Award Winner (research in Marketing, Science, and Technology)
2011, Harold E. Hardy Award Winner (departmental)
2011, Association for Consumer Research Travel Grant Winner
Professional and Academic Memberships
AMA Consumer Behavior SIG (Digital Marketing) (2012-present)
Academy of Marketing Sciences (2011-present)
Society for Personality and Social Psychology (2011-present)
Association for Consumer Research (2010-present)
American Marketing Association (2009-present)
French Institute Alliance Francaise (2008-present)
Net Impact (2007-present)
2008, Client Communications Marketing Associate, AllianceBernstein L.P.
2007-2008, Marketing Administration Intern, AllianceBernstein L.P.
2007, Editorial Marketing Communications Intern, AllianceBernstein L.P.
2004-2006, Senior Bank Teller, NewAlliance Bank