Doctoral Programs Student Directory

Shaoling (Katee) Zhang

Ph.D. Student in Marketing

 

Email: shaolingzhan@som.umass.edu

Office: SOM 224

 

View CV (pdf)

 

 

 

 

 


Education:

M.S., Management Science and Engineering, Sun Yat-sen University, China, 2013

B.S., E-Commerce, Sun Yat-sen University, China, 2010

               Research/Teaching Interests:

 


 



Publications:

Jianping Peng, Jing Quan, Shaoling Zhang. "Effectiveness of Mobile Phone Customer Retention Strategies and Implications for Chinese E-commerce". (Accepted by Electronic Commerce Research and Applications)

Jianping Peng, Guoying Zhang, Shaoling Zhang. "Effects of Online Advertising on Automobile Sales". (Under review in Management Decision)


Presentations:

Jianping Peng, Shaoling Zhang, Jing Quan, Zenghui Wei. "Effectiveness of Mobile Phone Customer Retention Strategies". The Proceedings of the 11st Wuhan International Conference on E-Business (Best Paper Nominated), 26, May, 2012, pp. 105-112


Honors and Awards:

Sept. 2010, Distinguished Undergraduate Thesis, Sun Yat-sen University

Sept. 2010, Outstanding Graduate Honor, Sun Yat-sen University

2008 - 2009, Second Prize Scholarship for two consecutive years, Sun Yat-sen University

Sept. 2007, Second Prize Scholarship, Swire Guangdong Coca-Cola Ltd

Sept. 2007, First Prize Scholarship, Sun Yat-sen University