Doctoral Programs Student Directory
Kunal Swani

Kunal Swani

Ph.D. Candidate in Marketing

 

Email: kswani@som.umass.edu

Office: SOM 224


View CV (pdf)

 

 

 


 

Education:

M.B.A., Marketing, Hofstra University, 2009
B.E., Polymer, Pune University, 2005

Research/Teaching Interests:

Marketing Communications

B2B Advertising

Social Media

Humor in Advertising

Interactive Marketing

Services Advertising


  

Publications:

Published Works

Swani, Kunal, Marc G. Weinberger, and Charles S. Gulas (2013), "The impact of violent humor on advertising success: A gender perspective," Journal of Advertising, forthcoming. 

 

Swani, Kunal, George R. Milne, and Brian P. Brown (2013), "Spreading 'Word of Likes' on Facebook: Evaluating the Message Strategy Effectiveness of Fortune 500 Companies," at Journal of Research in Interactive Marketing, forthcoming.


Swani, Kunal, Cory Cromer, George R. Milne., and Brian P. Brown (2013), "Fortune 500 Companies use of Twitter Communications: A Comparison between Product and Service Tweets," International Journal of Integrated Marketing Communications, forthcoming.
 

Swani, Kunal and Boonghee Yoo (2010), "Interactions between Price and Price Deal," Journal of Product and Brand Management, 19 (2), 143-152.

Berman B. and Kunal Swani (2010), "Managing product safety of imported Chinese goods," Business Horizon, 53 (1), 39-48.

Under Review

Swani, Kunal, George R. Milne, and Brian P. Brown, "Should B2B tweets differ from B2C tweets? An Analysis of Fortune 500 Companies' Twitter Communication," at Industrial Marketing Management (2nd round).

  

Presentations:

Swani, Kunal, George R. Milne, and Brian P. Brown, "Should B2B tweets differ from B2C tweets? An Analysis of Fortune 500 Companies' Twitter Communication," to be presented at the IMP Conference, August 30-September 2, 2013 in Atlanta, Georgia.

Swani, Kunal and Easwar Iyer, "Financial services advertising: Comparing business-to-business and business-to-consumer contexts," to be presented at the AMS Annual Conference, May 15-18, 2013, Monterey, CA.

Swani, Kunal, George R. Milne, and Brian P. Brown, "What messages to post? Evaluating the effectiveness of social media communications in business-to-business and business-to-consumer contexts," to be presented at the CADMEF Conference, May 9-10, 2013 in Chicago, Illinois.

Ross, Spencer M., Kunal Swani, and George R. Milne, "What are they reading? The role of networked information usage in the classroom environment," poster at the DMEF Direct/Interactive Marketing Research Summit, October 13-14, 2012 in Las Vegas, Nevada.

Swani, Kunal, George R. Milne, and Brian P. Brown, "A comparison of social media message strategies in business-to-business and business-to-consumer contexts," presented at the DMEF Direct/Interactive Marketing Research Summit, October 13-14, 2012 in Las Vegas, Nevada.

Swani, Kunal, George R. Milne, and Brian P. Brown, "101 people like this - Evaluating the Facebook message strategy effectiveness of fortune 500 companies," presented at the AMA Summer Conference, August 17-19, 2012 in Chicago, Illinois.

Swani, Kunal and Marc G. Weinberger, "The impact of violent humor on advertising success: A gender perspective," presented at the AMA Summer Conference, August 17-19, 2012 in Chicago, Illinois.

Andonova, Yana and Kunal Swani , "Helping managers avoid privacy mishaps: a re-examination of marketer caused consumer privacy harms," presented at the DMEF Direct/Interactive Marketing Research Summit, October 1-12, 2011 in Boston, Massachusetts.

Swani, Kunal and Brian P. Brown, "The effectiveness of social media messages in organizational buying context," presented at the AMA Summer Conference, August 5-7, 2011 in San Francisco, California.

 

 

Honors and Awards:

Graduate School Fellowship Award (UMASS) ($17,000), Spring 2013
Isenberg School of Management (UMASS), Outstanding Doctoral Student Researcher Award, Spring 2013
AMA-Sheth Doctoral Consortium Fellow, University of Michigan, Spring 2013
Harold E. Hardy Award Winner (departmental) ($1,500 scholarship), Spring 2012
Awarded a medallion for Scholastic Achievement by Beta Gamma Sigma, New York Chapter, Spring 2009
President of Theta Chapter of Beta Gamma Sigma, Zarb School of Business, Spring 2009
Awarded M.B.A. Scholarship, Zarb School of Business, Fall 2007


Professional and Academic Memberships:

American Marketing Association

Academy of Marketing Science

Beta Gamma Sigma

 

Previous Employment:

2008-2010, Lencore Acoustics Corp.

2005-2007, Cognizant Technology Solutions Pvt. Ltd.