Doctoral Programs Student Directory
Ilgim Dara

Ilgim Dara

Ph.D. Student in Marketing



Office: SOM 226


View CV (pdf)




M.B.A., Bogazici Univeristy, Istanbul, 2010

M.B.A., Corvinus University, Erasmus Exchange Program, Budapest, 2009

B.A., International Trade, Bogazici University, Istanbul, 2006

Research/Teaching Interests:

Information Processing - Information Overload & Impact of Cultural Values
Information Processing - Risk Information Presentation
Advertising - Emotions & Creativity in Advertising
Consumer Culture Theory - Tattooing Culture


Honors and Awards:

Developed the best practices for Hyundai Turkey (Market Contact Audit by Integration - IMC and Ipsos & Brand Attitude research by Ipsos and Synovate), 2011 - 2012

Turkcell: Mobil Marketing Campaign Success Stories - Hyundai Elantra launch & Hyundai Testival, 2012

MMI & Marketing Turkiye's "Grand Interactive Awards": "Best Mobile Ad" - Hyundai Elantra launch- 360 degree mobile marketing, 2012

Graduated as the top student from the M.B.A. Program at Bogazici University, Summer 2012

Graduated as the 2nd top student from the International Trade Undergraduate Program at Bogazici University, Summer 2006

Beneficiary of Turkell Graduate Scholarship, 2008 - 2010

1st runner up "Yurtici Kargo Secretary Club", directcomm, 2008

IGEME (Export Promotion Center) - VII. Foreign Trade Youth Assembly- Top project 2004


Previous Employment:

2012, Nissan, Product Specialist
2010 - 2012, Hyandai, Brand Specialist
2009, Goodyear, Brand Manager Assistant
2008, Erguvan Communications Consulting Firm, Account Manager
2007 - 2008, directComm Marketing Group, Account Manager