Delancy Bennett 

Ph.D. student in Marketing

Email: dhbennet@som.umass.edu 

 

 

 

 

 

 

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Education: MBA, Wake Forest University, Babcock School of Graduate Management, 2000 BA (Journalism & Mass Communications), University of North Carolina at Chapel Hill, 1993 BA (Studio Art), University of North Carolina at Chapel Hill, 1993

Research/Teaching Interests: Consumer Behavior Marketing Research Sports Marketing Marketing Management Marketing Concepts Brand Management Entrepreneurship Business Policy

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Publications:

Extended Abstracts:

Bennett, Delancy and Diamond, William (2011) "Increasing Healthy Beverage Consumption: Developing a Quasi-Experiment Based on the Theory of Planned Behavior", Marketing and Public Policy Conference Proceedings

Diamond, William and Bennett, Delancy (2011) "Using Metaphors of Weight Loss to Predict Ratings of Constructs in Protection Motivation Theory" Marketing and Public Policy Conference Proceedings

Publications Prior to PhD studies:

Zhao, Xinshu, Bleske, Glen and Bennett, Delancy "Scoring Bit When the Game's Over - Verifying Continuous On-line Audience Response System in Predicting Advertising Effectiveness," American Advertising Academy  (pp. 177 - 188, 1993)
 

Teaching Experience:

UMass Amherst, Isenberg School of Management
Amherst, MA
Graduate Student Teacher (September 2011 - Present)

Subjects Taught:

Marketing Research
Marketing Management

UNC Charlotte, Belk College of Business 

Charlotte, NC
Lecturer

August 2005- August 2009

Subjects Taught:

Sports Marketing
Business Policy
Marketing Concepts
Consumer Behavior
International Marketing
Entrepreneurship

*MBA Management of Team Sports
*MBA Management of of Sport Facilities, Events, and Individual Sports
**Global Business Certificate Program

* MBA level classes were co-taught with a PhD faculty
** Classes taught at UNC Charlotte to students from the Tech De Monterey, Mexico

Professional Work Experience:

Carolina Panthers (NFL Professional Sport Franchise), Senior Marketing Manager
Adora, the Spa Collection, Vice President of Marketing
Unilever HPC North America, Brand Manager (All Detergent, Suave)                                          
R J Reynolds Tobacco Company, Brand Management Intern (Salem/NASCAR)                             
B&C Associates (Public Relations Firm), Account Rep                                                                       
Hieroglyphics Printing, Inc. Self Employed                                                                  
The Dispatch Newspaper (New York Times Company), Advertising Account Rep

Honors and Awards:

American Marketing Association Valuing Diversity Scholarship, 2011
Harold E. Hardy Scholarship, Isenberg School of Management, 2011
Teacher of the Year Award, Zeta Tau Alpha, UNC Charlotte, 2009
Honorary Member, Alpha Kappa Psi, UNC Charlotte 2008
KEIP Award, Unilever HPC 2001
North Carolina Press Association Award: Best Spot Color 1994                                                                                    

Conference Presentations:

AMA Marketing and Public Policy Conference, Washing D.C., June 4, 2011
Delancy Bennett "Increasing Healthy Beverage Consumption: Developing a Quasi-Experiment Based on the Theory of Planned Behavior" (Bennett and Diamond 2011)
AMA Marketing and Public Policy Conference, Washing D.C., June 4, 2011
William Diamond (2011) "Increasing Healthy Beverage Consumption: Developing a Quasi-Experiment Based on the Theory of Planned Behavior" (Diamond and Bennett 2011)

Other Presentations:

The PhD Project 2011 Annual Conference, Chicago IL, November 17, 2011
Panel Member, "Balancing PhD Studies and Family Life"

 

DePauw University's Alpha Week
Greencastle, IN, April 25, 2011
Delancy Bennett "The Ten Commandments of Entrepreneurship: Lessons for Success in Business, Academics and Life"

 

Alpha Kappa Psi Business Fraternity Career Symposium
Charlotte, NC, February, 2009
Delancy Bennett, "Self Branding, the Importance of Selling One's Self in Today's Market"

 

Tec de Monterrey's Evolution of Business Symposium
Mazatlan, Mexico, October 30, 2008
Delancy Bennett "The Ten Commandments of Sports Marketing"

 

Alpha Kappa Psi Business Fraternity Career Symposium
Charlotte, NC, September 17, 2008
Delancy Bennett, "Self Branding, the Importance of Selling One's Self in Today's Market "

 

Alpha Kappa Psi Business Fraternity Career Symposium
Charlotte, NC, March 6, 2008
Delancy Bennett, "The Importance of Networking" & "Tricks and Traps of the Trade: Searching For, Interviewing For and Working At Your First Job"

 

Tec de Monterrey and University of North Carolina at Charlotte Global Business Management Certificate Program
Charlotte, NC, June 11, 2007
Delancy Bennett, "The Emergence of Sports Marketing"

 

Tec de Monterrey and University of North Carolina at Charlotte Global Business Management Certificate Program
Charlotte, NC, June 22, 2007
Delancy Bennett, "The Browning of America: Effectively Marketing to the Growing Multicultural Audience"

 

Seminar for Time Warner Cable
Charlotte, NC, November, 2006
Delancy Bennett, "The Importance of Brand Management"

 

Wake Forest University Men of Distinction Program
Winston Salem, NC, Fall, 2000
Delancy Bennett and Nicole Burton, "Self Investments for Future Returns"

Positions of Distinction:

Session Chair, 2010 AMA Summer Marketing Educators' Conference, Boston Ma, August 2010
Honors Thesis Advisor, University of North Carolina at Charlotte January 2009 - May 2009
Member, Board of Directors, BELLAS, Charlotte NC, April 2008 - 2009
Vice President, National Black MBA Association: Wake Forest University, Babcock School of Graduate Management, August 1999 - May 2000
Representative, Student Government Association: Wake Forest University, Babcock School of Graduate Management, May1999 - May 2000
Academic Advisor: Xi Eta Chapter of Alpha Phi Alpha Fraternity Incorporated, Wake Forest University, May 1999 - May 2000
Captain, Case Competition Team: National Black MBA Southeastern and National Case Competitions August 1998 - September 1999

Professionals Affiliations:

American Marketing Association
National Black MBA Association
Member of the UMass Graduate Student Organization
Alpha Phi Alpha Fraternity Incorporated