Doctoral Programs Student Directory

Seon Jeong LeeSeon Jeong (Ally) Lee

Ph.D. Candidate in Hospitality & Tourism Management 

 

Email: seonjeon@som.umass.edu

Office: Flint Lab 012

Phone: 413-545-5376

 

View CV (pdf)

 

 

 


Education:

M.S., Hotel Administration,

University of Nevada, Las Vegas, 2007

B.S., Hotel Administration,

University of Nevada, Las Vegas, 2004

Research/Teaching Interests:

Information & Technology

Consumer Persuasion Strategy

Sensory, Social, & Service Marketing

Marketing Communication

Technology Applications

Event Management

Lodging Operations


 

Dissertation Proposal:

Title: Enhancing online consumers' anticipatory behavior: Application of transportation theory
Chair: Dr. Miyoung Jeong
Committee Members: Dr. Haemoon Oh, Dr. Easwar S. Iyer, Dr. Craig Wells
 

View Abstract (pdf)

 

Publications:

Lee, S., & Oh, H. (accepted). Effective communication strategies for hotel guests' green
behavior. Cornell Hospitality Quarterly.

Lee, S., Lovelace, K., & Manz, C. (accepted). Serving with spirit: An integrative model of
workplace spirituality within service organizations. Journal of Management, Spirituality
& Religion.

Oh, H., Jeong, M., Lee, S., & Warnick, R. (in press). Attitudinal and situational determinants of
self-service technology use. Journal of Hospitality & Tourism Research.

Tang, L., Jang, J., & Lee, S. (in press). Processing fluency in the use of destination websites.
Tourism Analysis.

Manthiou, K., Lee, S., Tang, L., & Chiang, L. (2014). The experience economy approach to
festival marketing: Vivid memory and attendee loyalty. Journal of Services Marketing, 28(1), in press.


Lee, S., & Jeong, M. (2012). Impacts of e-servicescape on consumers' flow experiences. Journal
of Hospitality and Tourism Technology, 3(1), 47-59.

Lee, S., Love, C., & Close, A. (2010). The use of online marketing information by
Convention and Visitors Bureaus in the U.S. Journal of Convention and Event Tourism, 11(4), 266-292.

Presentations:

Lee, S. (2013, July). The roles of consumers' mental budgeting in the tourism industry. The 2013
Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference & Marketplace, St. Louis, MO, USA.

Lee, S. (2013, July). From virtual experience to actual experience: Importance of online sensory
and social cues on consumers' responses. The 2013 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference & Marketplace, St. Louis, MO, USA.

Lee, S., & Jeong, M. (2013, February). Effects of website mental simulation and consumer
characteristics on behavior intentions: An example of the service industry. The 2013 Winter Marketing Educators' Conference, Las Vegas, NV, USA.

Jeong, M., Oh, H., Lee, S., & Warnick, R. (2013, February). Attitudinal and situational
determinants of self-service technology use. The 2013 Winter Marketing Educators' Conference, Las Vegas, NV, USA.

Lee, S., & Jeong, M. (2012, August). Consumer reactions to aesthetic incongruity: Investigating
aesthetic incongruity in the service consumption context. The 2012 Summer Marketing Educators' Conference. Chicago, IL, USA.

Jeong, M., Lee, S., Cartier, E., Back, R., Koh, J., & Shea, L. (2012, August). Reviewing and
developing the event management program from the perspectives of three stakeholders: Students, educators, and industry practitioners. The 2012 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference & Marketplace, Providence, RI, USA.

Lee, S., & Shea, L. (2012, August). Delightful experiences in hotel stays: Exploring customers'
delightful moments. The 2012 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference & Marketplace, Providence, RI, USA.

Lee, S., Jeong, M., Oh, H., & Warnick, R. (2012, August). Are you willing to use the self-service
technology (SST) at hotels?-Effects of customer traits on their choice of the service delivery option. The 2012 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference & Marketplace, Providence, RI, USA.

Lee, S. (2011, July). Different gender-based roles on cooperation: Integrating differentiated
leader member exchanges, communication and trust in hotel organizations. The 2011 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference, Denver, USA.

Lee, S., & Jeong, M. (2011, July). Impacts of "green movement" cues of a lodging website on
customers' emotion and behaviors. The 2011 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference, Denver, USA.

Honors and Awards:

Isenberg School of Management, University of Massachusetts, Amherst, Outstanding Doctoral Student Researcher Award, 2013
University of Massachusetts, Amherst, Graduate School Dissertation Research Grant ($1,000), 2013
Isenberg School of Management, University of Massachusetts, Amherst, Eugene M. Isenberg Awards ($10,000), 2011-2012
University of Massachusetts, Amherst, Full tuition scholarship, 2010-2014

Professional and Academic Memberships:

American Marketing Association (AMA)
International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)

Previous Employment:

2007-2008, Guest Service Representative, Green Valley Ranch Resort, Henderson, NV                                          
2004-2006, Assistant Manager, HomeStead Studio Suites, Las Vegas, NV