Seon Jeong (Ally) Lee
Ph.D. Candidate in Hospitality & Tourism Management
Office: Flint 012
Seon Jeong (Ally) Lee is a Ph. D. Student in the Department of Hospitality and Tourism Management at University of Massachusetts, Amherst. She holds her BA and MA in Hotel Administration at University of Nevada, Las Vegas. Her research focuses on consumer behavior, service marketing, and virtual environment. She is a recipient of Eugene M. Isenberg Awards for the 2011-2012 academic year.
Consumer behavior, e-servicescape, experiential consumption, green marketing, lodging operation, service marketing, and self-service technology.
Lee, S., Love, C., & Close, A. (2010). The use of online marketing information by
Convention and Visitors Bureaus in the U.S. Journal of Convention and Event Tourism, 11(4), 266-292
Lee, S. (2011, July). Different gender-based roles on cooperation: Integrating
differentiated leader member exchanges, communication and trust in hotel organizations. The 2011 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference, Denver, USA.
Lee, S., & Jeong, M. (2011, July). Impacts of "green movement" cues of a lodging
website on customers' emotion and behaviors. The 2011 Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference, Denver, USA.
Lee, S., & Jeon, M. (2011, July). Discrepancies between guests' attitudes and behaviors
in the hotel: What guests want and what guests say when staying a green hotel. The 2011 TOSOK International Tourism Conference, Seoul, Korea.
Jeong, M., Oh, H., Baloglu, S., & Lee, S. (2011, July). Validating a self-service
technology adoption model (STAM) across operational conditions and consumer characteristics. The 2011 TOSOK International Tourism Conference, Seoul, Korea.
Manthiou, A., Lee, S., & Tang, L. (2011, January). Measuring the experience economy
and the visitors behavioral consequences: An empirical study on VEISHEA event. The 16th Annual Graduate Student Research Conference in Hospitality and Tourism, Houston, TX, USA.
2007-2008 Green Valley Ranch Resort, Henderson, NV.