Doctoral Programs Student Directory

Robin Mark Back

Ph.D. Candidate in Hospitality & Tourism Management 

 

Email:  rback@som.umass.edu

Office: Flint Lab 012

Phone: Office 413-545-5376

 

View CV (pdf)

 

 


Education:

MSc, International Hotel Management,

University of Surrey, United Kingdom, 1991

BSc, Institutional Management, London Metropolitan University, United Kingdom, 1985

Research/Teaching Interests:

Consumer Experiential Tourism

Rural Tourism
Agritourism
Wine Tourism
Wine Marketing
New Business Models within the Wine Industry
Services Marketing & Management
Event Management


 

Publications:

Dillon, P.J., Back, R.M., & Manz, C.C. (2014). Authentic Corporate Social Responsibility Based on Authentic Empowerment: An Exemplary Business Leadership Case. The Journal of Values Based Leadership, 7(1), Article 7.

 

Presentations:

Back, R. M. & Lowry, L. L. (2013, June). A Cluster of Delights: A Case Study of the Wine Farm as Agritourism Destination. The American Association of Wine Economists 7th Annual Conference, Stellenbosch, South Africa.


Back, R. M. (2012, August). What's it Worth to Me? The Importance of Perceived Value on Effective Service Recovery in the Hospitality and Tourism Industry. Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference, Providence, RI, USA.


Jeong, M., Tierney, E., Lee, A., Koh, J., Cartier, E., & Back, R. (2012, August). Reviewing and developing the event management program from the perspective of three stakeholders: students, educators, and industry practitioners. Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference, Providence, RI, USA.


Back, R. M. (2012, June). More Than Just Wine: The Evolution of Wine Tourism in South Africa. The Travel and Tourism Research Association Annual International Conference, Virginia Beach, VA, USA.

 

Professional and Academic Memberships:

Academy of Management

American Association of Wine Economists

Member of the Institute of Hospitality

International Council on Hotel, Restaurant, and Institutional Education

Meeting Professionals International

Society of Wine Educators

Travel and Tourism Research Association


Previous Employment:

Harvey Nichols, London, UK - Credit & Customer Account Services Manager

Avis Rent-a-Car, UK - National Customer Service Manager

Budget Rent-a-Car International - General Manager, International Credit Division
Sint Maarten Breweries NV, St. Maarten - Partner
Network Media Services, St. Maarten - CEO
Vinsaf LLC, Leominster, MA - Managing Partner