Robin Mark Back
Ph.D. Candidate in Hospitality & Tourism Management
Email: rback@som.umass.edu
Office: 012 Flint Laboratory
Phone: Office 413-545-5376
Brief Bio:
Born in Cape Town, South Africa, Robin attended school in South Africa, the Netherlands and the UK. He received a B.Sc. in Institutional Management from London Metropolitan University (UK) and a M.Sc. in International Hotel Management from the University of Surrey (UK). His career has spanned a number of different areas of business and the tourism industry, in the UK, the Caribbean, South Africa and the USA. His most recent work has been wine marketing, brand management and education.
Research/teaching interest
Agri-tourism, wine tourism, alternative tourism, service marketing and management, event management
Previous Employment:
Harvey Nichols, London, UK - Credit & Customer Account Services Manager
Avis Rent-a-Car, UK - National Customer Service Manager
Budget Rent-a-Car International - General Manager, Int'l Credit Division
Sint Maarten Breweries NV, St. Maarten - Partner
Network Media Services, St. Maarten - CEO
Vinsaf LLC, Leominster, MA - Owner
