Robin Mark Back
Ph.D. Candidate in Hospitality & Tourism Management
Office: Flint Lab 012
Phone: Office 413-545-5376
Education:MSc, International Hotel Management,
University of Surrey, United Kingdom, 1991
BSc, Institutional Management, London Metropolitan University, United Kingdom, 1985
Consumer Experiential Tourism
Dillon, P.J., Back, R.M., & Manz, C.C. (2014). Authentic Corporate Social Responsibility Based on Authentic Empowerment: An Exemplary Business Leadership Case. The Journal of Values Based Leadership, 7(1), Article 7.
Back, R. M. & Lowry, L. L. (2013, June). A Cluster of Delights: A Case Study of the Wine Farm as Agritourism Destination. The American Association of Wine Economists 7th Annual Conference, Stellenbosch, South Africa.
Back, R. M. (2012, August). What's it Worth to Me? The Importance of Perceived Value on Effective Service Recovery in the Hospitality and Tourism Industry. Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference, Providence, RI, USA.
Jeong, M., Tierney, E., Lee, A., Koh, J., Cartier, E., & Back, R. (2012, August). Reviewing and developing the event management program from the perspective of three stakeholders: students, educators, and industry practitioners. Annual International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) Summer Conference, Providence, RI, USA.
Back, R. M. (2012, June). More Than Just Wine: The Evolution of Wine Tourism in South Africa. The Travel and Tourism Research Association Annual International Conference, Virginia Beach, VA, USA.
Professional and Academic Memberships:
Academy of Management
American Association of Wine Economists
Member of the Institute of Hospitality
International Council on Hotel, Restaurant, and Institutional Education
Meeting Professionals International
Society of Wine Educators
Travel and Tourism Research Association
Harvey Nichols, London, UK - Credit & Customer Account Services Manager
Avis Rent-a-Car, UK - National Customer Service Manager
Budget Rent-a-Car International - General Manager, International Credit Division
Sint Maarten Breweries NV, St. Maarten - Partner
Network Media Services, St. Maarten - CEO
Vinsaf LLC, Leominster, MA - Managing Partner