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Spencer Ross

Spencer Ross


Ph.D. student in Marketing

 

Office Telephone: 413-274-4227

Alternative Telephone: http://www.smalrus.com

Email: spencerr@som.umass.edu 

Office: SOM 224

 

 


Education:

M.B.A., St. John's University, 2008

B.A., McGill University, 2004

Research/Teaching Interests:

Consumer Behavior

Corporate Social Responsibility/Sustainability

Marketing Communications

Brand Management

International Marketing

Decision Theory/Heuristics

Need Theory


 

Previous Employment:

2008, Client Communications Marketing Associate, AllianceBernstein L.P. 

2007-2008, Marketing Administration Intern, AllianceBernstein L.P. 

2007, Editorial Marketing Communications Intern, AllianceBernstein L.P. 

2004-2006, Senior Bank Teller, NewAlliance Bank

 

Publications and Presentations:

Ross, S. (2006). Corporate Social Responsibility Marketing of American and Western European Multinational Enterprises: A Longitudinal Study of Stakeholder Engagement (Master's thesis). St. John's University, New York, NY.

 

Awards/Recognition Received:

Completed sixty-hour intensive French immersion program at Université du Québec à Chicoutimi, Chicoutimi, Québec, Canada (May 2003) (http://elf.uqac.ca)

 

Professional/Academic Activities:

Member, American Marketing Association (2009-present) 

Member, French Institute Alliance Française (2008-present)

Member, Net Impact (2007-present)

 

Additional information:

Corporate Social Responsibility and Sustainable Business advocate 

Regular reader of Financial Times, New York Times, The Economist, Harper's

Enjoy books regarding macro-trends (i.e., tipping points, long tails, black swans) that synthesize theory with application

Music affectionado 

Penchants for rapid transit systems and for coffeehouses 

Intermediate-level skier and novice-level hockey player 

Montreal Canadiens hockey fan