Mark Groza

Ph.D. Candidate in Sport Management

Office: G11

Education:

B.S. Labor Economics, The University of Akron (OH)
Masters of Business Administration (MBA), The University of Cincinnati (OH)

Research/Teaching Interests:

Sponsorship
Brand Portfolio Management
Construal Level Theory
Message Framing
The effect temporal and psychological distance has on consumers' reaction to marketing messages.

Publications and Presentations:

McKelevey, S., Fairley, S. & Groza, M. (2009) "Caught in the Web? An Exploratory Study of University Athletic Program Websites and the Communication of Trademark Rights Issues" presented at: Sport & Recreation Law Association Conference; San Antonio, TX, March 4-March 8.

Filo, K. Groza, M. & Fairley S. (2009) "Turning a Meaningful Charity Sport Event Experience into Social Change" Presented at: Sport Marketing Association Conference; Cleveland, OH October 28- October 30.

Cobbs, J. & Groza, M. (2010) "The Spillover of Band Equity within a Corporate Sponsorship Portfolio" Presented at: Winter American Marketing Association Educators Conference; New Orleans, LA, February 19-February 22. (Forthcoming)