Lauren Labrecque
Ph.D. student in Marketing
Web Site: http://www.laurenlabrecque.com
Email: lauren@som.umass.edu
Office: 224
Education:
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Research/Teaching Interests:Interactive Marketing Sensory Marketing Design (focus on color) Branding |
Publications and Presentations:
Milne, George R., Lauren I. Labrecque, and Cory Cromer (2009), "Toward an Understanding of the Online Consumer's Risky Behavior and Protection Practices," Journal of Consumer Affairs, 43 (3), 452-476.
Labrecque, Lauren I. and George R. Milne (2010), "Exciting Red and Competent Blue: Liking Color to Brand Personality," to be presented at the AMA Winter Educator's Conference, February 18-22, 2010 in New Orleans, LA.
Labrecque, Lauren I. (2009), "Competent Blue and Sophisticated Purple: Examining the Link between Color and Brand Personality," invited presentation and dissertation competition winner, Society for Marketing Advances, November 4-7, 2009 in New Orleans, LA.
Milne, George R., Lauren I. Labrecque, and Ereni C. Markos (2009), "Dialectical Tensions in Managing One's Digital Footprint," presented at the AMA Winter Educator's Conference, February 20-23, 2009 in Tampa, FL.
Markos, Ereni and Lauren I. Labrecque (2008), "Blurring the Boundaries between Real and Virtual: Consumption Experiences and the Self Concept in the Virtual World," presented at the ACR North American Conference, October 22-26, 2008 in San Francisco, CA. (working paper submission).
Labrecque, Lauren I., Adwait Khare, Anthony K. Asare, and Henry Greene (2008), "Word of Mouse Versus Professional Movie Critics: Which has a Greater Impact on Movie Success?" presented at the AMA Summer Educators' Conference, August 8-11, 2008 in San Diego, CA.
Labrecque, Lauren I., Stephan Grzeskowiak, and Anjala S. Krishen (2008), "Social Motivations for Brand Loyalty: The Role of Conformity and Escapism," presented at the AMA Summer Educators' Conference, August 8-11, 2008 in San Diego, CA.
Diamond, William D. and Lauren I. Labrecque (2008), "Effects of Common Front-of-Package Icons on Nutrition Facts Panel Viewing Time and Product Perception," presented at the Marketing and Public Policy Conference, May 31- June 1, 2008 in Philadelphia, PA.
Milne, George R., Lauren I. Labrecque, and Cory Cromer (2008), "Toward an Understanding of the Online Consumer's Risky Behavior and Privacy" presented at the Marketing and Public Policy Conference, May 31- June 1, 2008 in Philadelphia, PA. (working paper submission).
Labrecque, Lauren and Ereni Markos (2008), "Experiences in the Virtual World: How Consumption, Flow, Telepresence and Marketing Play Out in Second Life," presented at the Advertising and Consumer Psychology Conference, May 1-2, 2008 in Philadelphia, PA.
Labrecque, Lauren and William D. Diamond (2008), "Did You Pay Attention to the Ad? Predicting Implicit and Explicit Memory from Ad Viewing Time," presented at the Society for Consumer Psychology Conference, February 21- 23, 2008 in New Orleans, LA.
Brashear, Thomas, Anthony K. Asare, and Lauren Labrecque (2007),"Social Responsible Retailing (SRR): A Framework of Business Practices," presented at the Society for Marketing Advances Conference, November 7-10, 2007 in San Antonio, TX.
Awards/Recognition Received:
2009, SMA Doctoral Dissertation Proposal Competition Award Winner
2009, AMA-Sheth Doctoral Consortium Fellow, Georgia State University
2007, Eugene M. Isenberg Award Winner
