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Joe Cobbs
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Education:B.S. Miami University M.A. The Ohio State University PhD Candidate, University of Massachusetts, Amherst |
Research/Teaching Interests:Sports Marketing Sports Business Policy & Strategy Commercial Sponsorship |
Previous Employment:
Graduate Marketing Associate, Ohio State University Department of Athletics
Strategic Sponsorship Consultant, General Sports & Entertainment (Detroit, MI)
Director of Marketing, Miami University Intercollegiate Athletics (Oxford, OH)
Publications and Presentations:
Cobbs, J., & McKelvey, S. (2009). The Practice of Brand Extension through Licensing: The Spalding Challenge. Sport Management Review, 12(3), 185-192.
Cobbs, J., & Groza, M. (2010). The spillover of brand equity within a corporate sponsorship portfolio. American Marketing Association (AMA) Winter Educators' Conference, New Orleans, LA. Accepted for presentation and proceedings publication.
Tyler, B.D., & Cobbs, J. (2009). Advancing toward an understanding of sport rivalry. Sport Marketing Association, 7th Annual Conference, Cleveland, OH.
Cobbs, J. (2008). Corporate Rivalry: Legal battles in the sponsorship war. Proceedings of the Sport Entertainment & Venues Tomorrow Conference. John Grady (eds.)
Cobbs, J. (2007). A Conceptual Model for Athletic Donor Giving. Sport Marketing Association, 5th Annual Conference, Pittsburgh, PA.
DeSchriver, T. D., Gladden, J. M., & Cobbs, J. (2007). Brand It Like Beckham: David Beckham and the repositioning of Major League Soccer. Sport Marketing Association, 5th Annual Conference, Pittsburgh, PA.
Awards/Recognition Received:
2009 Isenberg School of Management Doctoral Teaching Award.
