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Jason Gabisch
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Education:MBA, University of New Hampshire, 2007 B.S., University of New Hampshire, 2006 B.A., University of New Hampshire, 2006 |
Research/Teaching Interests:Internet Marketing Product Trial Social Influence Attitude and Persuasion |
Previous Employment:
2008 - 2009, Research/Teaching Assistant, University of Massachusetts
2007, Research Assistant, University of New Hampshire
2007, Environmental Engineering Internship, University of New Hampshire
2006, Corporate Consulting Internship, Conproco Inc.
2001, Management Internship, TD Banknorth
Publications and Presentations:
"The Role of B2B Virtual Trade Shows and their effect on Show Performance," Academy of Marketing Science Conference, (May 2009) Baltimore, M.D.
"Does What Happens in Virtual Worlds Stay in Virtual Worlds? A Theory of Planned Behavior Approach to the Examination of Cognitive Transference in Virtual Marketing Channels," Association for Consumer Research Conference, (October 2009) Pittsburgh, P.A.
"Why do Users of Second Life Buy Virtual Products? Antecedents of Brand Purchasing Intentions and Behaviors in the 3D Virtual Environment," American Marketing Association Conference, (February 2010) New Orleans, L.A.
"Does What Happens in Virtual Worlds Stay in Virtual Worlds," Journal of Brand Management, (2010) Under Review
Awards/Recognition Received:
Harold E. Hardy Award, Isenberg School of Management, Spring 2009
Isenberg Award, Isenberg School of Management, Spring 2008
Whittemore School Associates Award, University of New Hampshire, May 2007
Professional/Academic Activities:
Reviewer for the American Marketing Association Conference (Summer AMA 2009)
Member, American Marketing Association (AMA)
Member, Academy of Marketing Science (AMS)
Member, Association for Consumer Research (ACR)
