Doctoral Programs

The Marketing Concentration

Degree Requirements

The program of study is generally completed within four years, and is comprised of course work, a summer research project, doctoral examination and the completion of a doctoral dissertation.

The purpose of the program of study is to foster development in the areas of teaching and research selected by each student. The minimum coursework requirements are as follows:

 

First Year Courses

Fall Semester
SOM 804 - Research & Design
EDUC 771 - Multivariate Statistics
SOM 851 - Theory in Research
SOM 892F - Proseminar
Spring Semester
SOM 892C - Research Process in Marketing
SOM 892A - Topics in Marketing I
SOM 805 - Applied Multivariate Statistics or Minor area courses
SOM 892F - Proseminar

 

Second Year Courses

Fall Semester
SOM 892B - Topics in Marketing II
Minor area course
Research Methods elective
892F - Proseminar
Spring Semester
Research Methods Elective
Minor area course
SOM 805 - Applied Multivariate Statistics or Minor area course*
SOM 892F - Proseminar

 

* Minor fields are within the University but traditionally outside the School of Management and augment the Marketing field in preparation for the dissertation research. Such areas might include, but are not limited to economics, anthropology, industrial engineering, law, mathematics, public health, political science, computer science, psychology or sociology.