The Marketing Concentration
Degree Requirements
The program of study is generally completed within four years, and is comprised of course work, a summer research project, doctoral examination and the completion of a doctoral dissertation.
The purpose of the program of study is to foster development in the areas of teaching and research selected by each student. The minimum coursework requirements are as follows:
First Year Courses
| Fall Semester SOM 804 - Research & Design EDUC 771 - Multivariate Statistics SOM 851 - Theory in Research SOM 892F - Proseminar |
Spring Semester SOM 892C - Research Process in Marketing SOM 892A - Topics in Marketing I SOM 805 - Applied Multivariate Statistics or Minor area courses SOM 892F - Proseminar |
Second Year Courses
| Fall Semester SOM 892B - Topics in Marketing II Minor area course Research Methods elective 892F - Proseminar |
Spring Semester Research Methods Elective Minor area course SOM 805 - Applied Multivariate Statistics or Minor area course* SOM 892F - Proseminar |
* Minor fields are within the University but traditionally outside the School of Management and augment the Marketing field in preparation for the dissertation research. Such areas might include, but are not limited to economics, anthropology, industrial engineering, law, mathematics, public health, political science, computer science, psychology or sociology.
