Robert Bowse

Lecturer

Telephone: 413-577-2237

Email: rbowse@isenberg.umass.edu

Office: SOM 208

Currently teaching: SOM 310 (hybrid)

View CV (pdf)

Education:

M.F.A., Fiction, University of Massachusetts
B.A., Psychology, Yale University

Research/Teaching Interests:

Communication Strategy

Visual Literacy and Visual Rhetoric

Employee Research

Web Design and Usability
Narrative in Business

Crisis Management and Image Restoration

Biography:

As a consultant with Mercer, Fidelity, Towers Perrin, and Watson Wyatt, Bob specialized in communication strategy development and implementation for a wide range of organizational transformation initiatives. He has
a deep background in benefits communications for DB,
DC and H&W plans, as well as experience in strategic planning, employee research, business literacy, and web design and usability. Former clients include mid market
to Fortune 100 companies in the health care, financial services, and consumer products industries, and several nonprofits, universities and labor unions.

Publications:

Bob's fiction, drama and essays have appeared or are forthcoming in the New Orleans Review, The Florida Review, Hunger Mountain, American Thinker, The New York Tyrant, Gargoyle and elsewhere.