Robert Bowse 

Robert Bowse

Senior Lecturer

Telephone: 413-577-2237


Office: SOM 208

Currently teaching: SOM 310, SOM 310 Online, SOM 317


View CV (pdf)


M.F.A., Fiction, University of Massachusetts
B.A., Psychology, Yale University

Research/Teaching Interests:

Communication Strategy

Visual Literacy and Visual Rhetoric

Employee Research

Web Design and Usability
Narrative in Business

Crisis Management and Image Restoration



As a consultant with Mercer, Fidelity Investments, Towers Perrin and Watson Wyatt Worldwide, Bob specialized in communication strategy development and implementation for a wide range of organizational initiatives. He has a deep background in benefits communications for DB, DC and H&W plans, as well as experience in strategic planning, employee research, business literacy, and web design and usability. Former clients include mid market to Fortune 100 companies in the health care, financial services and consumer products industries, along with several nonprofits, public universities and labor unions.



Bob's fiction, drama and essays have appeared or are forthcoming in the New Orleans Review, The Florida Review, Hunger Mountain, American Thinker, The New York Tyrant, Gargoyle and elsewhere.



  • Finalist, Prime Number Magazine Award for Creative Nonfiction. Press 53, 2014.
  • Outstanding Teaching Award. Isenberg School of Management, 2013.
  • Highest Customer Satisfaction & Loyalty Award. Fidelity Investments, 2003.
  • Gold Quill Award of Merit. International Association of Business Communicators, 2002.