Isenberg Professor on The Idea Revolution

January 31, 2012

Alan RobinsonAlan RobinsonEmployees have valuable competitive insights for a business if it learns to listen, notes Alan Robinson, associate dean of the full-time MBA program at Isenberg and a professor of operations management at the school. "You don't just want to put a suggestion box out there. You've got to have a path so ideas can get where they need to go," he observes in the January 31 issue of BusinessWest. According to Robinson, the author of Ideas Are Free (Berrett-Koehler) and a sequel planned for 2013, companies need a structured program to inspire, process, and implement ideas. A successful company idea program must engage employees through its simplicity, a strong buy-in from top levels of management, and an element of fun.


Click here to read the BusinessWest article.