Isenberg MBA Student Is Lead Author of Award-Winning Paper

March 7, 2013

David Agogo, a second-year MBA student at Isenberg, received the Best Student Paper Award at the Association for Marketing & Health Care Research's annual conference (February 29-March 1) at Big Sky Resort, Montana. David was the lead author of  "Who Wants to Age? Maybe You Will,"  coauthored with Isenberg marketing professors Charles Schewe, George Milne, and Isenberg graduate Anne Balazs '91 Ph.D. The paper, which develops a new definition and framework for aging that integrates chronological, biological, cognitive and social age perspectives, explores personal assessment and healthcare services policies.