The Center currently manages all aspects of on-site research, including writing surveys, collecting data, and producing a final report for the Summer and Winter Dew Tours.
The evaluation measured Mountain Dew and other sponsors' brand equity health with Alli Sports. It also established benchmark measures of brand equity to identify key drivers of commitment for attendees and developed a brand framework to accelerate growth through the assessment of brand equity and identification of attendee-driven demand opportunities.
"Working with the McCormack Center for Sports Research and Education has been a wonderful experience. Everyone that we work with is extremely professional and their team is always available to help with our projects."
Coordinator | Partnerships