Education is the cornerstone of everything we do at the McCormack Center. We produce and communicate knowledge in the industry through educational webinars and training programs. Sport management is a very specialized field in which expertise is rare. Our educational programs help fill that gap by cutting through the showy veneer of the industry and assisting individuals in focusing on the important issues.


Two ways in which we do this are through our webinar series, which brings important industry topics and discussions to a wide audience and are available for purchase even after the event, and our executive and student training programs, which include intensive workshops and industry speakers.